The new Pardot NetSuite Connector is currently running! We’re using it live in our own Pardot and NetSuite accounts and adding functionality to it every day.
We recently gave a Webinar presentation to existing clients that included a demonstration of the system and a discussion about the cool features we have planned. We also discussed the timing of the Beta program and the initial cost of the connector.
Just a reminder that your existing Pardot/NetSuite connector that has been provided by Pardot all along is being discontinued in mid-2017. This new connector we’re developing is designed to replace it and add more functionality. It will be a seamless experience for you, but it is a good idea to start planning for the transition today.
Click below to watch this webinar. Grab a cup of coffee, and take 40 minutes and get up to speed.
The new Pardot NetSuite Connector will replace the legacy connector in a very seamless way and will have several advantages.
- Faster – We estimate we’ll be able to sync at least several times more records than before.
- Contacts – The new Pardot NetSuite Connector will be able to sync more field types.
- Accounts – It will support company to account syncing.
- Opportunities – No longer need to manually import CSV to get Opportunities into Pardot
- Campaigns – Sync Campaign Titles between the two systems.
- Configurable – Limit syncing to specific records based on custom criteria
- Better Duplicate handling – Use your NS system duplicate settings instead of Pardot
- Multi Touch – Previously an add-on this will be included in the connector to do more advanced reporting in NetSuite.
Pardot is still a very popular marketing automation application among NetSuite users. Many of our clients are doing great things with both systems. Pardot is being used to nurture new leads before handing them to the sales team and to onboard new customers with custom engagement programs. With Pardot and NetSuite integrated, the options for automation are endless.
Not only does the marketing team have a lot of capability, but it’s easy to use for the average user. So the marketing team has a great platform, and the sales team can continue to operate directly in their NetSuite dashboards.
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